Usually, when someone thinks about starting and running a successful business, the primary concern is acquiring new customers. While it is necessary to get new customers, one crucial aspect that usually goes unnoticed is the power of customer retention in making a business successful. It is a well-known secret that acquiring a new customer costs around five times more than retaining an existing one. This rule is especially true for a service-based business-like web hosting. Today, we are going to talk about Hosting Resellers and offer some tips to help improve customer retention for a Reseller Hosting business.
Reseller Hosting is a cost-efficient and hassle-free way of offering web hosting services. In Reseller Hosting, you buy a Reseller Hosting plan, create customized hosting packages, and sell them to your clients. You don’t need to invest in the infrastructure or workforce required to run and manage the server. Hence, many people have started opting for Reseller Hosting as a business. However, like any other business, customer retention is usually the differentiator between a successful Hosting Reseller and a less-successful one. Here are some tips to help you improve customer retention for your Reseller Hosting business.
1.Blog regularly to create loyal customers
While most businesses associate blogging with attracting new customers, it is a fantastic tool to inspire customer loyalty. Let’s say that a customer purchases a hosting service from you. Do they come back and visit your site to check if there is something more you offer that can be useful for them? If you release blogs regularly targeted towards your existing clients and talking about things that interest them, then you give them a reason to visit your site and check other products. While this can help boost sales too, it is a great way to tell your customers that you ‘care’ about them and increase their loyalty to your brand.
2.Ask them what they think about your services
Usually, people abandon brands because they don’t feel valued. Most site owners understand that offering web hosting is not easy. They are willing to be reasonable in their expectations from the web host provided their basic needs are met, and grievances heard. By reaching out to them regularly and asking for feedback and reviews, you should be able to identify their pain areas and try to offer solutions to keep them happy.
3.Loyalty should be rewarded
While acquiring new clients is a cost, retaining them needs a lot of time and effort too. A customer loyalty program offers the benefits of both with the time and cost of one. Offer appropriate rewards to customers who refer new clients or purchase products from you regularly. Ensure that you make them feel special if they are your ideal clients. This way, they will feel valued and stick with the brand for a long time.
4.Proactively offer suggestions
Let’s say that you have a client who is running an e-commerce store. While their site has been performing well, it has been experiencing a surge in traffic recently, leading to performance issues. If you observe a trend, then recommend some solutions to them based on their hosting plan, like using a CDN or a comparable caching solution to boost their site’s performance. Remember, the key lies in keeping their interests in mind and not making an upsell recommendation alone.
If you offer Reseller Hosting packages tailored to your clients’ needs, then boosting your customer retention strategies will help you have long-term clients and a minimum revenue base. It will help you establish and grow your web hosting business in no time. Follow the tips mentioned above and ensure that you create a customer-centric business. Good Luck!