Irrespective of the type or size of a business, online reputation management is crucial. Internet usage has increased significantly over the years, and many people are turning to it to get information. For example, potential clients are likely to Google search for a business name and check the reputation before deciding on whether or not to buy from a firm.
If a company cares about other people’s perception of its brand, it needs to plan to ensure that what they find is positive. Search results about a brand may make or break it. If its negative, people are likely to move to other competitors’ sites.