What is the customer experience? If your answer is customer service, you are on the wrong train. Although these terms are correlated, there is a significant difference between the two. On the whole, customer experience is the broader concept where service is one of its elements. In other words, customer services are one of the key factors to shape the customer experience. Along with it, customer dealing and customer lifetime value, CLV are both determinants and results of customer experience.
Here is a glance at the differences between customer service and experience and how they can both help any business to groom. Customer service is the narrower and directed term. It includes all the services and assistance provided by the … Read the rest