Following the basic guidelines recently published by Google on the optimization of mobile usability in Ecommerce agencies, we present and detail a series of improvements for the product listings of retail websites. These improvements are aimed at offering a more advanced user experience on mobile devices and therefore to promote conversion, making the purchase process as easy as possible.
The product card is the last phase of the customer's trip before making the purchase and getting a user to reach this point is a difficult path. Therefore, once you are here, we must work to the maximum to focus all your attention in concluding the conversion and facilitate this decision as much as possible.
Although in a previous article we talked about the optimization of product pages in a desktop device, today we will address this issue from the mobile point of view.
Items that should appear on the product page
In a sticky menu
The sticky menu is a header that appears at all times at the top of the screen, although the user scrolls down, which will contain essential elements such as
Technology changes the way we work, live our lives, and have fun. Technology can empower businesses with improvements in productivity, faster development and production cycles, superior decision making by employees, and enhanced customer service. But deriving these benefits from incorporating new technology is not always a smooth process. Technology is often, at first, disruptive before it becomes empowering.
Although the ideas developed in this article may have general applicability, they are mainly intended to relate to the incorporation of new information and communications technologies into business processes. Information technologies involve computers and their peripheral equipment as well as the data flow across local area networks. Communications involve any voice and video activity including the telephone system and related equipment as well as the communications pathways creating the wide area networks.
Technology Changes Business Processes
Every action conducted within a business is part of one process or another. Sometimes the processes are easily defined and readily observable, as in the path of a purchase order. At other times, the process is not so clear but nevertheless it still exists even if by default.
New technologies are introduced into business to:
- Speed up existing processes
"Technology in the long-run is irrelevant". That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product's features and benefits and listed "state-of-the-art technology" or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used "Technology" in my presentation. But I began thinking about whether he could be right in other contexts as well.
What is Technology?
Merriam-Webster defines it as:
a: the practical application of knowledge especially in a particular area: engineering 2 <medical technology>
b: a capability given by the practical application of knowledge <a car's fuel-saving technology>
: a manner of accomplishing a task especially using technical processes, methods, or knowledge
: the specialized aspects of a particular field of endeavor <educational technology>
Wikipedia defines it as:
Technology (from Greek τÎχνη, techne, "art, skill, cunning of hand"; and -λογÎ¯α, -logia) is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems,