Monthly Archives: May 2020

Irrespective of the type or size of a business, online reputation management is crucial. Internet usage has increased significantly over the years, and many people are turning to it to get information. For example, potential clients are likely to Google search for a business name and check the reputation before deciding on whether or not to buy from a firm.

If a company cares about other people’s perception of its brand, it needs to plan to ensure that what they find is positive. Search results about a brand may make or break it. If its negative, people are likely to move to other competitors’ sites.

Sound online reputation management strategies enable organizations to gain a competitive as they appear in search results in a way that earns them trust. Consumers tend to make purchases only from dealers they trust. Another benefit of managing a reputation on online platforms is that it helps to build brand awareness. Here are the three problems a business may experience due to bad online reviews:

Significant Reduction in Sales Volumes

Some studies have shown that consumers trust online reviews more than ever before. According to statistics, about 80% of customers are unlikely to buy goods and services from sellers with negative reviews. Although some sites such as Amazon crackdown on fraudulent feedback from internet users, a significant percentage of reviews may be fake.

Such reviews may boost a competitor's sales volumes or result in increased complaints from customers. Either way, this leads to reduced revenue. Bad online reviews carry the same weight, whether genuine or not, as many people may not tell the difference. However, some internet users may understand that mistakes may happen and have a willingness to overlook negative feedback from some clients.

According to some researchers who focused on the impact of bad reviews on restaurants, a 1-star rating increase can result in a 9% increase in sales revenue. Also, it was established that revenue differences between 3-star and 5-star restaurants could be as high as 18%. This means that businesses with about $1 million annual revenue may lose up to $180,000 due to bad reviews.

Difficulties During Recruitment Exercises and Retention Efforts

Other than revenue, bad negative online reviews may mean increased hiring costs and lead to employee retention crisis in an organization. According to the findings of a study conducted in the United States, over 70% of residents are unlikely to apply for jobs in companies with bad online reviews.

Existing workers may be the cause of a bad reputation, which may prevent an organization from recruiting skilled employees. The customers' perception of the CEO of a company can also have a negative impact on its reputation. For example, their negative posts may lead to brand boycotts.

If a firm decides to retain leaders after such incidents, it may cost them as high as 21% more in remuneration packages. In some cases, it may be impossible to convince some employees to stay in an organization with a bad reputation. If that happens, organizations may spend tens of thousands of dollars in the replacement of midrange positions.

Negative Online Reviews May Mean Losing Customers

According to some researchers, a single bad review can drive away about 30% of potential customers. Also, the more the negative reviews, the more the number of clients a business may lose. The researchers also found out that over four negative reviews may lead to the loss of 70% of clients.

Many customers tend to share bad experiences than good ones after buying goods and services. For most reviewers, sharing bad reviews is a way of ensuring other people don’t experience the same. Organizations can encourage their satisfied customers to leave their reviews too.

The engineers and technicians at Rock West Solutions go to work every day knowing that the sensor and signal processing technology they are working on plays a vital role in defending the United. They know that in the age of modern computerized warfare, better sensors make for better national defense.

Military leaders in India and Taiwan are about to gain first-hand knowledge of this reality. Thanks to a $67.6 million contract awarded to Lockheed Martin Missiles and Fire Control, India and Taiwan will be on the receiving end of two new sensor systems that will improve the navigation and firing capabilities of the Boeing AH-64D/E Apache helicopter.

Known more simply as the Apache, the AH-64D is the preferred attack helicopter for a variety of combat scenarios. It allows for precision strikes with quick entry and exit. Apaches have served the U.S. military quite well since their inception in the 1970s.

The Apache's New Sensors

Rock West explains that it is the many on-board sensors hosted by the Apache that makes it so successful as a combat helicopter. Yet, as with all things military, there is ever room for improvement. Thus, the Apache is getting two brand-new sensor arrays to improve navigation and weapons firing.

A new Pilot Night Vision Sensor will give pilots near infrared clarity for navigating under all sorts of conditions. Navigation will be improved not only during the nighttime hours, but also during bad weather events. Better navigation makes for safer missions all the way around.

Additionally, the Modernized Target Acquisition Designation Site is a sensor array that gives weapons officers a better means of acquiring targets and firing on them. Key to this technology is a color display. Being able to see color makes it easier for attack officers to identify what it is they are looking at.

Warfare at a Distance

Whether it is Rock West Solutions or Lockheed Martin, the contractors developing modern weapons systems are having to think of warfare from an entirely new mindset. Long gone are the days when war was conducted exclusively via hand-to-hand combat. As time goes on, warfare is being conducted from greater distances.

Today's defense sector sensors have to be capable of covering greater distances with greater accuracy. The primary goal is to win the battle while keeping human combatants out of harm's way as much as possible. Thus, better sensors make for better defense.

Sensor technology has come quite a long way over the years. Some of the technologies we now have at our disposal make anything that was available during World War II look like child's play. Things will only get better as defense contractors figure out ways to design and build better sensors.

The Support Side of Warfare

Of course, it is not fair to talk about military sensors without also discussing the support side of the equation. The actual fighting is only half the war. The other half are the myriad support services that keep combat operations going. They rely on sensor technology as well.

A good example is material acquisition and control. Something as simple as RFID transponders and receivers make it possible for the military apparatus to track every piece of equipment on the ground. What amounts to a pretty basic sensor is actually extremely helpful in managing wartime activities.

War has changed over the years. The end result – victory over the enemy – has not changed, but how that result is achieved has. Today's warfare is about science as much as military tactics. And to that end, better sensors make for better military operations.

You'll never get your child's behavior to be socially acceptable if you practice inconsistent parenting skills. It's like trying to do anything when the goalposts keep being changed. You're never going to score because each time you try, the goal isn't where you thought it was. It means you simply can't win. So, in this brief discussion, we are going to establish how you can set about improving your child's behavior by offering you some essential tips on positive parenting solutions.

A steady rational approach promotes follow-the-rule attitudes

One of the cardinal sins with parenting is to underestimate your child's powers of comprehension. Given the right teaching, any child will learn that good behavior has its rewards. However, the lessons and examples have to be taught and shown in a consistent manner. The same is true in terms of using blatant bribes to get the desired result.

The fact of the matter is that any child can quickly latch onto how to go about taking advantage of the bribe system if you are inconsistent in your approach. So rather than creating new rewards every time you succeed in getting your child to do what you wish, you need to come up with a consistent system that your child will understand. This will result in your little one coming to understand and appreciate the rules, rather than them rebelling until they get an expected reward.

How being consistent helps children to learn about cause and effect

The next tip we are going to recommend is about being consistent when you demonstrate cause and effect to your child. In the same way that consistently showing a kid that acceptable behavior is rewarded, if you don't show the child what always happens when rules are disobeyed, they will think there are times when they can get away with it.

To steer your child away from unwanted behaviors, you need to be sure to always show what the consequences will be in terms of cause and effect. If, for example, a kid becomes nasty during free play with other children, you might want to think about isolating the child from its peers as a result. If a kid is unwilling to share its toys, you can always consider taking the toy away until the child is ready to share.

The problem is that using a sanction such as a timeout each time a kid exhibits misbehavior may not be consistent with the child's particular action and will therefore not demonstrate cause and effect. Because the child cannot relate to a relationship between their behavior and an appropriate consequence, it could result in your little one acting up even more.

Exhibiting constant emotions will develop a child’s honesty

If your emotional reactions are consistent, it means that your child is less likely to be afraid of how you might react when something bad occurs. Being consistently calm and tranquil, and holding a consistent attitude in both positive and negative situations, will result in your child becoming more open and honest each time he or she makes a mistake or requires help.

If you are tolerant in a specific situation one day, but then on the next day, you are intolerant to that same scenario, this can cause a child to become anxious about what to expect. Furthermore, that anxiousness could result in the child hiding things from you in fear of how you could react. Bear in mind that if a child doesn't have a healthy way to vent emotions, that child might exhibit more risky behavior.

Being consistent across the board

It's no good having one rule for someone and another for other people. It is, therefore, vital to ensure that others, including grandparents, nannies, and teachers, all treat your child in the same way. When a child thinks that some figures in authority accept bad behaviors but not others, they will latch onto this inconsistency and use it to their own benefit, resulting in bad behavior when a kid thinks it can get away with it.

It’s like applying the same logic when you send your child to boot camp only to find that it doesn't improve the child's behavior when he or she gets back home. The scenarios are different, as are the authority figures, so in your child's mind, the rules go out of the window.

In conclusion

Consistent parenting is no easy thing. It requires much thought and hard work because the truth of the matter is that it is difficult to be consistent every minute. Given that truth, the tips we have offered are for use as guidelines in terms of proper parenting. However, it also important to appreciate the need for flexibility in certain situations.

Author Bio:

Andy Earle is a researcher who studies parent-teen communication and adolescent risk behaviors. He is the co-founder of, ghostwriter at, and host of the Talking to Teens podcast, a free weekly talk show for parents of teenagers.